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Twitter and German football clubs: tribe management & crowdsourcing

Do we love FC St. Pauli? We do!
Do we use twitter? Have a look at our Twitter account, managed by BasisStPauli and friends!

But what about other German football clubs, do they use Twitter?

They do, and and the battle has just begun!

Here is a list of some German twitter accounts (and one international 😉 ranked by their number of followers in late December 08: (127) (111) (106) (92) (79) (77) (73) (73) (72) (71) (59) (51) (47) (34) (29) (20) (3)

Many of them started twittering in the last months as FC St. Pauli did.
But most of them, maybe all of them are initiated by fans! And surprisingly (or maybe not) other users accept these fan driven accounts as they were an official communication channel. Congratulations on victories, rumors about potential transfers, or player injuries are seriously discussed among the fans and the clubs,  which are represented by fans again. This is a form of tribe management as described in Seth’s blog and also some kind of crowdsourcing.

Did marketers sleep?
Yes sure 😉 but i think they didn’t even have a real chance to get into it, as new technology is emerging way too fast for most players.

If Twitter is really getting into mainstream and is established as a fan communication channel the same will sure happen to other brands as well.

Move fast now, and you can try to gain leadership in your tribe. The only thing you need is heart and soul!
Maybe you’re into sports or brand products and want to start before labels, brands or institutes try it themselves?

This kind of tribe leadership and crowdsourcing is putting people back in control, and that feels good!

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